Exclusive: CEO of plant-based “meat” firm plans to show economic and climate change benefits of planting trees on land used for cattle and sheep production
2 December 2021
The chief executive of Impossible Foods is in talks with UK farmers for a pilot project to swap livestock for trees to fight climate change.
Pat Brown, who founded the fast-growing plant-based “meat” firm in 2011, says he wants to demonstrate the economic benefits of taking farmland out of cattle and sheep production to allow forests to grow on it and absorb carbon. He argues livestock farmers would be financially better off selling carbon offsetting permits to airlines and other polluting industries.
“It’s very …